Google Analytics: A Bonfire Guide to Terminology
To the uninitiated, Google Analytics terminology can be daunting. Which measurements are dimensions, and which are metrics? Heck, what’s the difference between a
To the uninitiated, Google Analytics terminology can be daunting. Which measurements are dimensions, and which are metrics? Heck, what’s the difference between a
Tweet, tweet, tweet. With the amount Twitter was talked about in 2016, you would think they were the dominant social network in the
No one likes a bragger, I get it. But if you never talk about your accomplishments you may be doing your career a
Act one: Introducing the problem I don’t care much for rules. In fact, the last time we talked, I told you to break every
This week’s Metrics Monday is a tactical time-saver to ensure you are efficiently replicating targeting across all of your campaigns. In past posts,
Google Analytics is arguably one of the most powerful analytics platforms, and it’s completely free. But Google Analytics provides so much information, it can be
“I love to see a young girl go out and grab the world by the lapels. Life’s a bitch. You’ve got to go
Question: When should you start preparing your holiday marketing materials? Answer: A.) July B.) August C.) The night before they’re to be published
I want you to imagine something. Your alarm goes off early. Still dark early. Most of what happens next is habit. Shower, shave,
We’re pro-choice. Pro-word-choice. Emotionally charged choice of words, no? Few people can think objectively about “pro-choice” anything — even before they know what
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