State of the Industry

/Tag:State of the Industry

Customers Demand Immersive Brand Experiences

Here’s our latest roundup of digital marketing tips. Digital marketing: 360-degree video for digital marketing Customers are demanding more immersive experiences with brands, and 360-degree video is a great starting point for capturing the short supply of consumer attention. See how Bonfire decided on a 360 camera, then check out our first video. Client takeaway: [...]

By | February 15th, 2017|Categories: Blog|Tags: , , , |

The Long Game Digital Strategy

Here’s our latest roundup of digital marketing tips. Advertising: The Top 10 Super Bowl LI Ads Ranked by Digital Share of Voice Which ads won the big game? Ad Age measured the digital buzz surrounding Super Bowl ads. The numbers show this game was historic for advertising, and is also evidence of a long digital [...]

By | February 8th, 2017|Categories: Blog|Tags: , , |

Why a Content Strategy Is More Important Than Creation

Here’s our latest roundup of digital marketing tips. Advertising: $5 million for a Super Bowl ad. Another million or more to market the ad. As the prices of Super Bowl ads increase, so too must the marketing budget used to promote those ads. More companies are sharing teasers to their Super Bowl ads via social [...]

By | February 2nd, 2017|Categories: Blog|Tags: , , , |

What’s New With SEM and Paid Ads?

Here’s our latest roundup of digital marketing tips. Leadership: Q-and-A with Thomas Wells Thomas Wells is Bonfire’s punny remote copywriter. He shares some of his secrets to the ideal work-from-home experience and staying productive wherever there are visual distractions, like Montana mountains … or the zombie apocalypse. Client takeaway: Understanding the varied work habits and [...]

By | January 19th, 2017|Categories: Blog|Tags: , , |
Load More Posts

Pin It on Pinterest