State of the Industry

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If You Can’t Prove It, It Didn’t Happen

“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” — John Wanamaker There are two problems with this quote: It was said 96 years ago. People still use it as an excuse when they don’t get results. Wake up everyone; it’s 2018! Last year had its challenges, [...]

By | 2018-02-08T13:44:23+00:00 January 22nd, 2018|Categories: Blog, Digital Marketing|Tags: , , |

The Real Ad MVPs

Here’s our latest roundup of digital marketing tips. Digital advertising: Snap launches ad manager, touts auction buying Snap is entering the ad marketplace in a big way with its self-service Ad Manager, a new platform featuring auction ad buying with no minimum ad spend. Snap’s also rolling out a Certified Partners program to get [...]

By | 2017-06-15T10:12:34+00:00 June 15th, 2017|Categories: Blog|Tags: , , , , |

Laugh Tracks and Voice Boxes

Here’s our latest roundup of digital marketing tips. Copywriting: Everyone’s a comedian: Using humor in advertising Humor is a bit of a double-edged sword and, when used improperly, can end up hoisting you on your own petard. Mixed metaphors aside, Bonfire content strategist Elizabeth Harney dives into the nitty-gritty of building the funny into [...]

Marketing Automation Wins and Lessons From Voice Search

Here’s our latest roundup of digital marketing tips. Digital marketing: Marketing automation will hit $7.63 billion by 2025 A new report by Research and Markets shows that marketing automation is continuing to grow, likely reaching $7.63 billion worldwide by 2025. Email marketing automation is still growing, but not as much as it did in [...]

By | 2017-06-13T14:52:10+00:00 June 1st, 2017|Categories: Blog|Tags: , , , , |
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