It’s hard to believe the holidays are right around the corner. For many companies and brands, the entire year leads up to this final push. The holidays are full of their own unique stresses, but your digital marketing strategy doesn’t have to be one of them.
Now more than ever, customers appreciate valuable community management from brands big and small. According to a recent study from Sprout Social, 86 percent of consumers prefer brands that provide honest, helpful responses on social media. Community management requires attentiveness, empathy, and timeliness to convey authenticity, and these five simple tips will help you [...]
In honor of summer and the slew of movie sequels that tend to hit around this time of year, it’s time for the long-awaited follow-up to the tour de force known as “The Copywriter’s Grab Bag: Part 1.” In my never-ending quest to help writers (including myself) be the best they can be, I’ve [...]
Here’s our latest roundup of digital marketing tips. Copywriting: Everyone’s a comedian: Using humor in advertising Humor is a bit of a double-edged sword and, when used improperly, can end up hoisting you on your own petard. Mixed metaphors aside, Bonfire content strategist Elizabeth Harney dives into the nitty-gritty of building the funny into [...]